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  • Vevo

    Vevo only hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website, with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012. Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Viacom Media Networks). In August 2015, Vevo expressed renewed interest in licensing music from WMG, and its deal with WMG was completed on August 2, 2016, making the entirety of the "big three" record companies' music eligible for licensing to Vevo.

    The concept for Vevo was described as being a streaming service for music videos (similar to the Hulu streaming service for movies and TV shows after they air), with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States, overtaking MySpace Music.

    On March 15, 2013, Vevo launched Vevo TV, internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries. After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music). Vevo shut down the service during the first half of 2016 as part of a site wide redesign.

    Vevo was available in Australia, Brazil, Canada, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States. The website was scheduled to go worldwide in 2010, but as of March 23, 2018, it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."

    Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.

    In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.

    Vevo Certified Award honors artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012. The first ever artist to reach 100,000,000 views was Avril Lavigne through her "Girlfriend" music video, though the video was not on Vevo at the time.